The Code of Love exhibition is our second collaborative design project with the China Ethnic Museum. The special exhibition is a continuation of the exhibition Classical Love and it was also held on the Chinese holiday Qixi in 2019.
This large-scale exhibition also incorporated the Chinese Ethnic Museum’s research on ethnic culture, specifically the culture of love. We searched for themes of love in different forms of symbols, motifs, and patterns found in the traditional clothing and jewelry of China’s many ethnicities.
Given the task of spatial design for the exhibition Acts and Pathway’s looked to motifs and patterns found in traditional clothing for inspiration to extend the scope of visual elements in the exhibition.
We then amplified and accentuated different symbolic icons according to the themes of the different units in the exhibition, leaving different visual clues of love for the audience to discover.
In terms of spatial design, Acts and Pathway’s continues to explore ways to break away from the stereotypes that characterize museum displays by applying a formal language that is full of vitality and focuses more on creating experiences that allow the rich, tangible and intangible cultural heritage to tell its story.

《爱的密码》是继《古典爱情》之后，活络与中国民族博物馆合作的第二个展览设计项目，也是2019年度七夕佳节的特别展览。
这次大展延续了中国民族博物馆对民族文化特别是爱情文化的研究，展览从数百件中华民族服饰以及图腾与纹样中寻找爱的线索。
活络担纲了本次展览的空间设计师，我们从服饰和纹样里获得灵感，延伸出展览的主要视觉元素，根据展览不同单元的不同主题，我们放大、强化不同的象征图案，让观众在强烈的视觉元素中寻找爱的线索。
在空间设计上，活络继续探讨如何突破一直以来博物馆展示的刻板印象，我们应用了更活泼的形式语言，更注重营造体验，让丰富的物质和非物质文化遗产开口讲故事。