PROJECT 项目:
《DayDayDay X 老山东炒货》,城市介入
DayDayDay X LaoShanDong,
City Intervention
DATE 日期:
Jan, 2022
Nomadizing to any community that has a story to tell, DayDayDay is a time-limited site-specific experience initiated by Acts and Pathways. It is hard to put it all in a nutshell, but what we do includes and is not limited to collaborations with local businesses in cities and different types of initiatives. Boldly and decisively, DayDayDay aims to activate every corner of the city from day to night.
The first released project:「DayDayDay x LaoShandong」, is a collaboration of AP and an 80+ years old nuts shop in Shanghai Huangpu district.
In the summer of 2021, we connected with the shop, as part of our urban curatorial project「Shunchang Road: An Opportunity for Discourse」. After Shunchang Road Project, the shop has moved to its current location at NO.95 Jianguo Zhong Road in Shanghai. AP also did package design for the goods, the font and visual elements of which have been carried over to the shop’s signboard and interior today. On the evening of 14th January 2022, we transformed the shop into a small bar, serving nuts and mulled wine, and we set a topic for the night-#Chat About Shandong Province#-to share your stories of Shandong nuts, and watch a short documentary film about shop’s owener.
Through the DayDayDay Project, AP hope to bring more people to pay attention to the shops in the city and the stories behind them.
DayDayDay是活络发起的限时情景体验计划,游牧于任何有故事的社区。首发项目「DayDayDay x 老山东炒货」,是我们与上海黄浦区一家拥有80多年历史的老店的合作。
2021年夏天,我们在城市策展项目「顺昌路:一个对话的机会」中与炒货店及其主理人徐先生结缘。后来,炒货店搬迁至今日的上海市建国中路95号。我们还为老山东炒货定制了包装袋,其中的字体和视觉元素也延续到了今天店面的招牌上和室内。在2022年1月14日晚上,我们用限时酒吧的形式将老山东炒货店瞬变成了一家小酒吧,提供花生瓜子和各式炒货,活络成员们制作的热红酒,我们为DayDayDay首发设定了一个话题——#聊聊山东那些事#,在现场与大家分享老山东炒货的故事,并播放一部纪录短片。
活络希望通过DayDayDay的号召,让更多的人来关注城市中的店铺,关注店铺背后的故事。