Out of Box! is an interior design project for the fashion brand STRUCTURA, founded by supermodel Jin Dachuan. The design story comes from a grey gift box of the brand; we transform the process of opening a small box into the design of the store space. A set of assembled modular props was specially created for this project, and its structure encourages users to freely make and change the shape of the props according to the different scenarios demanded by the space, which also meets the various needs of STRUCTURA in its retail and daily operations. The core concept of Out of Box! precisely expresses our idea that design can start from a box, but it’s larger than a fixed system, and more imagination, creativity, and narrative can unfold in design thinking.

Out of Box！ 是为超模金大川设计师品牌STRUCTURA打造的线下零售空间。我们根据STRUCTURA的灰色礼盒，把店铺空间设计比拟为打开盒子的过程，在道具设计上，设计了一组拼插模块道具，在实际的使用中，这种结构鼓励使用者根据空间不同的场景需求，自由地组装、变换道具的造型，这也适应了STRUCTURA各种零售形式的实际需求。对于事务所来说，Out of Box！ 的设计理念正是想表达：设计可以从一个盒子出发，但设计对于想象力、创造力、叙事性的展现，大于一个固定的结构。