PROJECT 项目:
《城市栖居的编织》,展览设计
A Weaving of Urban Life,
Exhibition Design
DATE 日期:
June, 2023
‘A Weaving of Urban Life’ is an exhibition project curated and designed by AP, commissioned by China Overseas Land & Investment LTD., completed in June 2023. The exhibition hall is located at the intersection of Feihong Road and Xuchang Road in Yangpu District, exploring the transformation of urban areas and the evolution of living forms from an open and integrated perspective. Unlike traditional real estate exhibition projects, this project not only needed to ensure the cultural attributes of the content and the highlights of architectural design but also had to fulfill the function of a commercial real estate sales exhibition hall. Balancing cultural content with commercial demands was the biggest challenge throughout the project.
Our first goal was to bridge the opposition between sales demands and cultural content starting from the content itself. We aimed to introduce the developer’s perspective into the narrative, providing more accurate historical context to make the information more objective and comparative. Ultimately, we constructed an exhibition structure that explores the dynamic relationship between urban development and residents’ living needs from three dimensions: urban blocks, community connections, and living experience.
In the design of the exhibition, we avoided using large physical displays and used lightweight materials such as aluminum and acrylic to create a sense of visual lightness. When customizing the pattern of the aluminum, we extracted the logo of this property. These holes provided function for hanging exhibits, and by customizing hooks, we significantly reduced the damage to the displays during the installation process.
「城市栖居的编织」是活络受中海地产委托,于2023年6月策划设计完成的展览项目。展厅位于杨浦区飞虹路与许昌路的交叉路口,以一个开放交融的视角探讨城市区域的变迁以及居住形态的演变。有别于传统房企展览项目,该项目不仅需要保证内容的文化属性以及建筑设计的亮点,同时展厅也要承担商业地产销售展厅的职能。如何平衡人文内容与商业诉求是贯穿整个项目的最大挑战。
我们的第一个目标是从内容出发弥合销售诉求与人文内容的对立关系。我们希望在叙事上引入开发者的视角,通过交代更准确的历史背景让资料更具客观性和比较性。最终我们建构起一个从城市板块、社区连结、居住体验三个维度,探讨城市发展与市民居住需求之间动态关系的展览结构。
在展览的设计上,我们避免采用面积过大的实体展具,并利用一些轻盈的材料如穿孔铝板、透明亚克力来营造视觉上的轻量感。在定制穿孔铝板图案时,我们提取了海上和集的Logo图形,这些孔洞为悬挂展品提供了天然的条件,通过定制展品挂钩,我们大大减少了展品安装过程中对展具的破坏。借助展陈设计的巧思,以及展品的甄选、梳理、设计,我们完成了「城市栖居的编织」的展览策划、设计和执行,呈现了一个内容丰富、互动性强的展览。